Better Finances

Better Finances, founded by Heather Holden, a former university professor and investment portfolio manager, offers an online inheritance course aimed at providing clarity and peace of mind to those navigating a financial windfall.

Heather needed a website and that could communicate the value of her course while reflecting her depth of expertise. A minimalist design with subtle animations and a restrained colour palette strikes the balance between professional credibility, modern aesthetics and an approachable tone.

Her extensive library of content, including a blog and downloadable resources, was carefully organized, optimized, and presented in a user-friendly way. Testimonials and a dedicated section on her background help build trust with prospective clients, supported by clear calls-to-action throughout.

The site achieved first-page Google rankings for key search terms, significantly expanding her reach and online visibility.