Panobi
Panobi
As Marketing Lead at Panobi, a venture-backed B2B SaaS startup, I worked alongside the CEO and talented designers to build the company's marketing presence from the ground up, driving free trial signups and establishing the brand in an increasingly noisy and competitive market.
The work spanned website positioning, content strategy, and a video-first approach to social media. In close collaboration with the CEO and designers, I led the company website build with a focus on content hierarchy, clarity, inward paths and key messaging, alongside narrowly focused landing pages built around the Jobs-to-be-Done framework.
The cornerstone of our content strategy was the "5 Minute Fireside Series” comprising bite-sized video interviews with industry guests designed to cut through the noise and deliver genuine value, and part of our broader effort to grow a hub of expert insights for growth and product operators. In a B2B space increasingly flooded with AI-generated content, the human-led, video-first approach set Panobi apart.
As Marketing Lead at Panobi, a venture-backed B2B SaaS startup, I worked alongside the CEO and talented designers to build the company's marketing presence from the ground up, driving free trial signups and establishing the brand in an increasingly noisy and competitive market.
The work spanned website positioning, content strategy, and a video-first approach to social media. In close collaboration with the CEO and designers, I led the company website build with a focus on content hierarchy, clarity, inward paths and key messaging, alongside narrowly focused landing pages built around the Jobs-to-be-Done framework.
The cornerstone of our content strategy was the "5 Minute Fireside Series” comprising bite-sized video interviews with industry guests designed to cut through the noise and deliver genuine value, and part of our broader effort to grow a hub of expert insights for growth and product operators. In a B2B space increasingly flooded with AI-generated content, the human-led, video-first approach set Panobi apart.
Web Design, Marketing, Content Strategy
