Content Strategy & SEO Guide
Owner
A Content Strategy Guide shared by industry leaders, Creative Boom
With AI-generated content flooding the internet, social networks vying for user attention, and Google's laser focus on search intent and quality, old-school tactics just don't cut it anymore. Recognizing this shift, I created a comprehensive Content Marketing Guide to help businesses and marketers navigate the changing SEO and content ecosystem.
🌟 I was thrilled to have my Content Marketing Guide shared across Creative Boom's social profiles, driving substantial website traffic to Tiny Coast Digital, and helping secure a first-page Google ranking for 'content marketing Vancouver'. Covering crucial topics from audience-aligned content to advanced SEO techniques, this guide offers entrepreneurs, marketers and businesses owners practical strategies to create compelling content and boost organic growth.
Overview
Driving Organic Growth: A Content Marketing Success Story
The Challenge
Traditional SEO tactics are no longer sufficient. With AI-generated content flooding the internet and evolving search algorithms, businesses need a more sophisticated approach to stand out and drive organic growth.
Solution: Comprehensive Content Guide
To address this challenge, we created an in-depth Content Marketing and SEO Guide, providing businesses with practical, actionable strategies to navigate the changing digital ecosystem.
Key topics covered include:
Introduction to SEO and content strategy
The relationship between content and SEO
Creating audience-aligned content
Using Jobs to be Done (JTBD) for content creation
Understanding the content funnel
On-page SEO optimization
Internal linking strategies
Content pillars and clusters
Off-page SEO strategies
The guide emphasizes the importance of creating high-quality, user-centred content that genuinely engages target audiences. It provides practical advice on audience research, content creation, and SEO techniques to improve visibility, resonate with readers, and outpace competition in the modern web environment.
What Makes This Guide Unique
Combines the art and science of modern SEO
Focuses on creating high-quality, user-centred content
Provides cutting-edge strategies tailored for the modern web
Offers practical, actionable advice based on real-world success
Pillar Page Structure and Internal Linking
This guide served as a central pillar page in our content strategy. I created related content clusters around it, each focusing on specific aspects of content marketing, audience research and SEO. These articles linked back to the main guide, enhancing my SEO performance and creating a more organized content structure for both users and search engines.
Outcome
Focusing on Valuable, Human Centric Content Led to Great Results
Creating this guide resulted in several significant benefits:
Featured Publication: The guide was featured on the social channels for Creative Boom, an online publication that reaches millions of industry professionals each year.
Increased Traffic: Drove substantial traffic to my website, tinycoastdigital.com, both from the feature and organic search.
Time On Site: The guide consistently achieves an average time on page exceeding 2 minutes, demonstrating strong user engagement.
Improved Brand Awareness: Created an uptick in branded search for "Tiny Coast Digital"
Improved Search Rankings: The guide helped secure a first-page ranking on Google for the localized search term "content marketing Vancouver".
