Panorma Virtual Conference
Marketing Director
Driving Brand Engagement through High Value Content
The Panobi Panorama Growth Conference was a virtual event that brought together speakers and innovators from leading companies such as Slack, Figma, Maven, and more. Panorama was designed to deliver tangible value to professionals in high-level growth roles, offering insights, strategies, and best practices from some of the most successful minds in the field.
🌟 This initiative expanded Panobi's reach amongst growth professionals, generated high-quality leads, and created a foundation for ongoing content marketing efforts.
Overview
Leveraging the Power of Virtual Conferences for B2B Growth
As a growing company in the B2B SaaS space, Panobi needed to:
Expand its reach to potential customers
Establish itself as a thought leader in the growth and analytics space
Generate high-quality leads and email signups
Create a foundation for ongoing content marketing efforts
The Strategy
To address these challenges, we developed a multi-faceted approach centered around the Panobi Panorama Conference:
Value-Driven Content: Curate speakers and topics that would provide genuine insights to our target market of growth professionals.
Evergreen Content Creation: Record all conference sessions to repurpose into various content formats post-event.
Lead Generation: Use the conference as a means to acquire email addresses and initiate relationships with potential customers.
Brand Alignment: Partner with speakers who align with our target market to expand our reach.
Visual Design: I collaborated closely with our designer to create a compelling conference landing page, conference slides, and social assets.
Execution
Content Curation
We carefully selected speakers from companies like Slack, Maven, and Figma to share insights on cutting-edge growth strategies. This ensured that attendees would gain valuable, actionable knowledge from industry leaders.
Visual Design
Working alongside our designer, we created:
An engaging landing page to drive signups
Professional conference slides for live sessions
Shareable social assets for speakers to promote the event
Professional conference slides for live sessions
Newsletters teasing new speakers and event reminders
Shareable social assets for speakers to promote the event
Speaker Engagement
We provided each speaker with custom social assets, encouraging them to share the event with their audiences. This strategy helped us tap into new networks aligned with our target market.
Content Strategy
We implemented a plan to record all conference sessions, allowing us to:
Create quick growth tips for social media
Develop longer-form guides and articles
Compile "Top 10" style content (e.g., "The Top 10 Growth Trends You Need to Know in 2025")
Email Acquisition
We leveraged the Panorama conference as a high value offering to collect email addresses from attendees. This approach allowed us to build a database of engaged individuals, providing opportunities for targeted follow up marketing and ongoing audience engagement.
Outcome
The Panobi Panorama Conference was a success on multiple fronts:
Singups: We gathered several hundred conference signups, significantly expanding our database for further marketing efforts.
Content Creation: The event generated a wealth of evergreen content for our ongoing marketing strategy.
Lead Generation: We acquired a substantial number of email addresses from professionals in our target market.
Brand Awareness: Through speaker partnerships and attendee engagement, we increased brand visibility among our ideal customer profile.
Demo Signups: The conference helped drive an increase in demo requests for Panobi.com.
By offering genuine value to attendees, aligning with influential speakers, and creating a foundation for ongoing content marketing, we were able to expand our reach, generate leads, and position Panobi as a thought leader in the growth space.
