Tiny Coast Digital
Owner
Tiny Coast Digital is a boutique one-person web design and marketing strategy agency, specializing in crafting beautiful, conversion-focused websites and comprehensive digital marketing solutions for businesses big, and small.
🌟 I've had the privilege of collaborating with a wide range of clients across Canada and the US, from notable non profits like Habitat For Humanity Victoria, to professional services firms in finance and engineering, innovative SaaS startups, award-winning creatives and production studios, as well as organizations dedicated to sustainability initiatives.
Overview
Identifying a Market Opportunity
Having worked agency side, I recognized a gap in the market. While larger brands could invest $30K+ in projects, many smaller businesses were left without viable options for creating a polished digital presence and effective marketing strategies. These businesses were hesitant to turn to services like Fiverr, yet couldn't afford traditional agency fees. I saw an opportunity to bridge this gap by offering agency-level experience and expertise in design and digital strategy, but without the overhead costs of a physical office.
As the world grappled with lockdowns and businesses scrambled to establish their online presence, I found people reaching out for assistance.
Turning a side project into a business
Tiny Coast Digital was born from my passion for empowering small businesses, nonprofits, and startups with the tools they need to compete online. I believe that a well-designed website, coupled with a smart marketing strategy, can help level the playing field for businesses of all sizes. My mission is to demystify the world of digital marketing and web design, making it accessible and effective for everyone.
Building an Online Business From The Ground Up
Starting Tiny Coast Digital from scratch was a journey of relentless experimentation, learning, and growth. Here's how I built my business from the ground up:
Crafting a Comprehensive Content Strategy
I developed a multi-faceted content plan that went beyond traditional blogging:
Created in-depth "how-to" guides on digital marketing and web design
Built resource sections with free tools, templates, and checklists
Experimented with AI to turn blog posts into podcasts for varied learning styles
Developed diverse content formats including infographics and video tutorials
Used this content as lead magnets to capture emails and nurture prospects
Regularly updated content to maintain relevance and search visibility
Extensive Experimentation
I embraced a culture of continuous testing and improvement:
Refined messaging to resonate with my target audience
Experimented with various visual styles to enhance brand appeal
Identified and addressed different market segments
Tested multiple ad formats to optimize marketing spend
Scaling Project Value
Through persistence and skill development, I successfully transitioned from securing $500 projects to landing $10,000 contracts. This growth reflects a great deal of experimentation refining my messaging, earning trust and demonstrating value to clients.
Leveraging My Digital Marketing Skillset
Drawing on my extensive background spanning roles as a digital strategist, content strategist, digital marketing manager, and marketing director, I applied my digital marketing skillset to grow Tiny Coast, I:
Implemented SEO best practices, and experimented extensively with SEO techniques, resulting in first-page Google rankings for multiple high-value keywords
Utilized data-driven decision making to optimize marketing efforts across channels
Scaled site traffic to thousands of monthly visitors
Developed and refined lead generation funnels, consistently producing qualified leads on a weekly basis
Outcome
Bridging the Marketing and Design Gap for Small Business
Building Tiny Coast Digital has been an amazing experience. This journey has honed my skills in problem-solving, and persistence and adaptability, while reinforcing the importance of curiosity and experimentation. Here's a brief overview of our key achievements and milestones:
Successfully launched Tiny Coast Digital, filling a market gap for affordable, high-quality digital marketing services for small businesses and startups.
Developed a comprehensive content strategy, effectively capturing leads and nurturing prospects
Grew project values from $500 to $10,000 demonstrating increased client trust and value proposition
Implemented effective digital marketing strategies, achieving first-page Google rankings and scaling site traffic to thousands of monthly visitors.
Adapted to market changes during global lockdowns, assisting businesses in establishing their online presence.
Recognized as one of the top 10 best digital marketing agencies in Vancouver by Writing Studio, a respected industry resource.
